The Evolution of the Firetok Book Cover

My relative silence on the blog is a sure symptom of a lot going on. I am concentrating on getting a video trailer edited as well as working on Firetok 2 in every moment I can. The Firetok relaunch is close enough I can feel it. Looking toward the middle of February. If you would like to be on the review team, please send me a tweet or a message and let me know.

I will talk more about the edit later but today I am going to talk a little about the cover. I did all the artwork. Let me start with the broad concept. I knew what I wanted it to look like. I knew what I wanted to express. I tried every font I could find and none of them were "right". I took a brush and some water color paper and painted the title until it matched my vision. I remember talking to a person at the time about a proof of the artwork and she had a big comment about how people might think all the red on the cover was blood. I should add, she was not someone who read the book. The actual title is purple and I digitized it and added color to it later. I had a specific mood I wanted to convey and people who have read the story get the cover once they understand who Firetok is. Working top to bottom the evolution is apparent, for the 2016 launch I wanted to clean it up a little.  

As you get closer to the bottom of the page you will see how things have come along. It has been fairly unanimous so far as to the final choice. I would love to hear some more feedback.





Tell me what you think.


Dean Fearce said...

There's a disconnect between the raw, hand-painted style of the title/artwork with the formal, drop-shadowed and beveled font treatment of the author. Suggest matching the rough painted style of the titling to the author's name to make it cohesive and consistent style wise.

Gordon A. Wilson said...

I really like this idea and one of the earlier iterations was exactly as you describe. I will put this in my creative pipe and smoke it for sure. Thank you

Music Gear Buzz said...

I like 6 & 7, however the bevel is distracting. I do like the drop shadow on the fonts, though. If there's a way to keep the drop-shadow but get ride of the rectangular bevel, I think that would tighten it up nicely. I don't think the more "formal" font (than the title) detracts. In fact, I think it makes the cover more visually interesting. Even though you are selling the story, in reality, you are selling the you. From a design perspective, I think 6-8 are the only passable covers of the ones shown, and 6 & 7 are most interesting because of the included quote. I like the crispness of the author font. Even if it isn't this font specifically, the idea makes the whole cover interesting and (from my perspective) more compelling than unifying that font with the title's font.